Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Marketing in Context - Setting the Scene (Hardcover) Loot Price: R1,938
Discovery Miles 19 380
Repayment Terms: R182 pm x 12*
Add to cart
Marketing in Context - Setting the Scene (Hardcover): Chris Hackley

Marketing in Context - Setting the Scene (Hardcover)

Chris Hackley

 (sign in to rate)
Loot Price R1,938 Discovery Miles 19 380 | Repayment Terms: R182 pm x 12*

Bookmark and Share

Expected to ship within 12 - 19 working days

Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced.
In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2013
First published: 2013
Authors: Chris Hackley
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 230
ISBN-13: 978-1-137-29710-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business communication & presentation > General
Promotions
LSN: 1-137-29710-7
Barcode: 9781137297105

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Magda - My Journey (Paperback): Magda Wierzycka
Magda - My Journey
Magda Wierzycka Paperback R350 R323 Discovery Miles 3 230
Vusi - Business & Life Lessons From a Black Dragon (Paperback): Vusi Thembekwayo
Vusi - Business & Life Lessons From a…
Vusi Thembekwayo Paperback  (3)
 R325 R305 Discovery Miles 3 050
The Business Builder's Toolkit - A Practical Handbook For Business Leaders (Paperback): Nic Haralambous
The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
What Makes Them Great? - 50 Ways To Become The Industry Leader (Paperback): Douglas Kruger
What Makes Them Great? - 50 Ways To…
Douglas Kruger Paperback R250 R153 Discovery Miles 1 530
Expansive - A Guide To Thinking Bigger, Living Fuller, And Thriving In A Limitless World (Paperback): John Sanei, Erik Kruger
Expansive - A Guide To Thinking Bigger…
John Sanei, Erik Kruger Paperback R290 R240 Discovery Miles 2 400
The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback): Ian Russell
The Other End Of The Telescope - How To…
Ian Russell Paperback R250 R223 Discovery Miles 2 230
Billionaires Under Construction - The Mindset Of An Entrepreneur (Paperback): DJ Sbu
Billionaires Under Construction - The…
DJ Sbu Paperback  (9)
 R165 R148 Discovery Miles 1 480
Cultureneering (Paperback): Ian Fuhr
Cultureneering
Ian Fuhr Paperback R310 R281 Discovery Miles 2 810
Principles Of General Management - A Responsible Approach For Southern Africa (Paperback, 2nd Edition): Tersia Botha, Cecile...
Principles Of General Management - A…
Tersia Botha, Cecile Niewenhuizen, … Paperback R493 Discovery Miles 4 930
Experiential Approach to Organization Development - Pearson New International Edition (Paperback, 8th edition): Donald Brown
Experiential Approach to Organization…
Donald Brown Paperback  (2)
 R2,532 Discovery Miles 25 320
A Journey Of Diversity & Inclusion In South Africa - Guidelines For Leading Inclusively (Paperback): Nene Molefi
A Journey Of Diversity & Inclusion In…
Nene Molefi Paperback R433 Discovery Miles 4 330
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners