The world of UK charities has been transformed. Gone are the days
when charities gained the majority of their money from rattled
tins. Fundraising is a sophisticated art and charities often manage
multi-million pound contracts to provide services. Those who manage
such organizations are expected to adapt to an ever-changing world.
This text is about this changing world; the skills needed to
manage, fundraise, run a successful lobbying campaign or attract
new work and the way in which UK charities will increasingly
operate in a European environment. Broadly divided into three
parts, this book describes the size and scope of the voluntary
sector, how it operates and those ways in which changes to the
welfare state have had a direct effect upon how charities operate.
The second part breaks down the constituent parts of charities,
looking in turn at the role of trustees, managers and fundraisiers,
financial staff and marketing experts. Lastly, the book deals with
UK charities in a widening European context.
General
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