A small but influential group of mainstream global industry leaders
are now reinventing the role of business in society. They are
shifting the focus away from minimizing negative impacts to
offering new solutions to global problems that the public sector
has been unable to tackle alone. In this new competitive
environment, societal challenges such as climate change or the
alleviation of global poverty are not only risks, but huge business
opportunities, not only for niche players, but for mainstream
business. These leaders are creating 'Sustainable Value.' They are
creating it through the provision of value to both their
shareholders and their stakeholders - an ever-growing list of
diverse constituents impacted by the social, environmental, and
financial performance of global business. In short, they are doing
well by doing good.In this outstanding book, Chris Laszlo defines,
illustrates, and shows how business can action 'Sustainable Value'
in three profoundly different ways. First, a management fable looks
at the experiences of a dynamic business leader as she grapples
with the new business realities of managing stakeholder, as well as
shareholder pressures. Second, with the real thing - inside stories
from some of the largest corporations in the world that are
successfully integrating sustainability into their core activities,
not only from a sense of moral correctness, but because it makes
good business sense. And, finally, with frameworks, tools, and
methods that will make sustainable value creation concrete for
business practitioners everywhere. This book is a masterful
synthesis - part novel and part executive briefing - a refreshing
kind of prophetic pragmatism, helping leaders anticipate and see
the future in the context of the actual.In Sustainable Value Chris
Laszlo speaks with resounding clarity to the living challenges, the
real dilemmas, and haunting questions of CEOs everywhere.
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