"Breaking Free" is about making the transition from working for
the man to working for yourself by starting your own business or
freelancing. By focusing on the personal experiences, ideas, and
actions of a variety of self-employed people--including freelance
writers, contractors, service providers, store owners and
franchisees, sales reps, and others--this book offers readers deep
insights into the ideas and decisions required to make
self-employment a reality. Along the way, author and self-employed
professional Chris Lauer offers a wealth of practical
small-business insights and tips. "Breaking Free" thus offers
would-be entrepreneurs and freelancers something priceless--both
the skills and encouragement required to shake free of corporate
shackles and take the leap into small-scale entrepreneurship.
Featuring real stories about the initial spark that motivated
individuals to pursue independence and entrepreneurship, "Breaking
Free " follows a variety of entrepreneurs as they move from their
jobs as employees to the ranks of the self-employed. It also covers
the nuts and bolts of self-employment--pricing and marketing
services, keeping an eye on the bottom line, and growing the
business, among other topics. In addition, Lauer focuses on the
advances in technology that make self-employment easier today than
ever before. Unlike most books on self-employment, Lauer uses
vivid, real-life stories and tips to help would-be entrepreneurs
decide the route that is best for them. Experienced entrepreneurs
describe how they came up with ideas for their businesses, how they
kept their ventures in motion during the early days and over the
long term, how they grew, and when they recognized it was time to
call it quits and sell or shutter the business. This is not a book
for the next Bill Gates, but for the majority of new business
owners and those dreaming of creating their own jobs: people ready
to take a few risks to make a decent living on their own terms and
gain some independence. Both descriptive and prescriptive,
"Breaking Free" presents the latest ways to capitalize on today's
many opportunities for self-sufficiency and financial autonomy.
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