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Books > Business & Economics > Business & management
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Economics for Business (Paperback, 4th edition)
Loot Price: R1,585
Discovery Miles 15 850
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Economics for Business (Paperback, 4th edition)
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Written specifically for non-specialists, this textbook provides a
rigorous and engaging introduction to economics in the context of
the business world. Striking the perfect balance between theory and
practical application, it draws on interesting real-world examples
and case studies - from tech companies to football clubs - to
demonstrate the relevance of key economic concepts and theories to
business. Clear and insightful, it is packed with current data and
innovative features to bring the subject to life for students. This
edition is thoroughly updated to include coverage of topics such as
market failure, austerity, international trade and Brexit. The
ideal textbook for undergraduate students studying economics on
business and management degrees and for use on MBA courses. New to
this Edition: - Up-to-date coverage of important topics - A new
appendix on the Aggregate Demand-Aggregate Supply (AD-AS) model in
Chapter 9 - A wealth of new case studies and examples, for example,
on US trade policy, the challenges involved in the UK leaving the
EU, and the money supply in India Accompanying online resources for
this title can be found at
bloomsburyonlineresources.com/economics-for-business-4e. These
resources are designed to support teaching and learning when using
this textbook and are available at no extra cost.
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