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The Future of Business Journalism - Why It Matters for Wall Street and Main Street (Hardcover)
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The Future of Business Journalism - Why It Matters for Wall Street and Main Street (Hardcover)
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An eye-opening account of how the information gap in business
journalism is eroding civic life and impacting the economy--and how
we can fix it Business owners, consumers, and employees have long
relied on the news to make financial decisions-what to buy, who to
hire, and what products to sell. In the twenty-first century, that
news has shifted. Only the big businesses and executives can afford
expensive subscriptions, while most consumers and small business
owners are left scrambling to find the news they need to succeed
and thrive. The Future of Business Journalism explores how the
field evolved into this divide and offers solutions on how business
journalism can once again provide the stories and content that a
broad society needs. In The Future of Business Journalism, veteran
business journalist and professor Chris Roush explains the causes,
reveals the consequences, and offers potential solutions to this
pressing problem. Roush delves into how the crisis occurred, from
the disintegration of the once-strong relationship between
businesses and media to the media's focus on national coverage at
the expense of local news. He reveals how these trends result in
major "coverage deserts." Roush's proposal for a way forward shows
how businesses, journalists, and media can work together to support
the economic and financial literacy needed for an informed
citizenry. He recommends that media organizations take advantage of
technological innovations to provide better business news content,
suggests that journalism programs require budding reporters to take
more business courses, and encourages businesses to fund journalism
school programs. This insightful overview of the current state of
business journalism reveals its strengths and weaknesses and shows
how Main Street can regain access to the news it needs.
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