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Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > Television technology
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YouTubers - How YouTube Shook Up TV and Created a New Generation of Stars (Hardcover)
Loot Price: R803
Discovery Miles 8 030
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YouTubers - How YouTube Shook Up TV and Created a New Generation of Stars (Hardcover)
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'Essential reading.' - ESQUIRE 'Both absorbing and highly
illuminating' - THE BOOKSELLER 'No one understands the intricacies
of YouTube like Chris Stokel-Walker' - THE ATLANTIC Two billion
people watch YouTube and it reaches deep into everyday lives. Its
creators start new trends, popularise new songs and games and make
and break new products. Yet while they are famous to billions of
mostly young people, they mostly remain a mystery to the general
public and mainstream media. What is the secret of their appeal?
How do they cope with being in front of the lens - and who is
behind their success? More than 100 insiders spoke candidly to
teach journalist Chris Stokel-Walker for this first in-depth
independent book on YouTube. YouTubers is the only book you need to
understand YouTube, its ownership by Google, its deal for stars and
its ecosystem of talent managers, advertisers and marketers. It is
a richly-layered deep dive into YouTube brimming with lively
characters, engaging facts, and influencer case studies. It is an
ideal guide for any media studies students, advertisers, brand
managers and business people who need to understand YouTube
professionally. And for any non-fiction reader interested in a
gripping business and technology saga dripping with big money,
ruthlessness, determination and ambition. YouTubers starts by
charting the platform's launch in a boring 19-second video of the
elephant enclosure at San Diego Zoo - which has now had 242 million
views. YouTubers then moves onto the first oddball videos before
the site found success by showing comedy clips from the TV show
Saturday Night Live. YouTubers reveals how YouTube saw off its
emerging rivals in the online video battle of the 2000s and was
bought by the search engine specialist Google. With Google's
billions and boosted by smartphones, YouTube became the dominant
video platform. Bloggers started to create engaging, fast-cut
videos that capitalised on the intimate relationship between
creator and user - a 'parasocial' relationship stronger than the
bond between TV presenter and viewer. By ceaselessly urging their
followers to tap the like, comment and subscribe buttons, these
creators helped YouTube's rise to global domination. YouTubers
speaks to YouTube stars KSI, Hank and John Green and delves into
the lives of child star MattyB, the training camp for aspiring
teenage bloggers, the YouTube stunts that go wrong and the
increasing efforts of creators to earn money from Patreon. And it
tackles the platform's Muslim extremism, red-pilling, and its
content guidelines and censorship. YouTubers asks how YouTube can
take on the threat from other big platforms such as Instagram and
Facebook. In short, YouTubers tells the riveting story of the
exponential growth of YouTube from single home video to global tech
phenomenon. It is the only book you need on YouTube. Extract
Introduction One spring afternoon Casey Neistat uploaded a video
lasting five minutes and twenty-two seconds to YouTube. In the
style of so many YouTubers, he looked straight into the camera and
aired his opinion on a matter of importance. As the elder statesman
on the platform, Neistat's words carry weight. He can make or break
products and careers - and this video was no different. Seconds
after he uploaded his video to YouTube via his superfast broadband
at his creative headquarters in New York, it was available
worldwide to four billion people: everyone on Earth with an
internet connection. Millions of Neistat's subscribers instantly
received a notification telling them that one of YouTube's most
influential stars was again speaking directly to them. Across the
world in apartment blocks, restaurants, bedrooms and bathrooms,
phones pinged, buzzed and beeped. Hundreds of thousands of people
instantly watched what Neistat had to say. Wearing dark glasses,
his hair streaked blond, Neistat vented his frustration at the way
the media was second-guessing the motivations of YouTubers... Buy
the book to carry one reading
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