Spannung Marke - Markenfuhrung Fur Komplexe Unternehmen (German, Hardcover, 2006 ed.)

Christian Belz analysiert Spannungsfelder von Marken global ausgerichteter Unternehmen. Diese Spannungsfelder zeigen auf, wie Marken bedrangt werden, weil multiple Ausrichtungen sie schwachen. Ebenso zeigen sie aber auch neue Prioritaten und enorme Potenziale fur ein wirksameres Marketingmanagement.
"Spannende Lekture, interessante Fragestellungen, viel 'food for thought' fur mich."
Dr. Jurgen Hausler, CEO interbrand, Zintzmeyer & Lux, Zurich u.a.

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General

Imprint:	Gabler Verlag
Country of origin:	Germany
Release date:	February 2006
First published:	February 2006
Authors:	Christian Belz
Dimensions:	244 x 170 x 14mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards
Pages:	225
Edition:	2006 ed.
ISBN-13:	978-3-8349-0224-5
Languages:	German
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-8349-0224-1
Barcode:	9783834902245

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