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Social Avalanche - Crowds, Cities and Financial Markets (Paperback)
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Social Avalanche - Crowds, Cities and Financial Markets (Paperback)
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Individuality and collectivity are central concepts in sociological
inquiry. Incorporating cultural history, social theory, urban and
economic sociology, Borch proposes an innovative rethinking of
these key terms and their interconnections via the concept of the
social avalanche. Drawing on classical sociology, he argues that
while individuality embodies a tension between the collective and
individual autonomy, certain situations, such as crowds and other
moments of group behaviour, can subsume the individual entirely
within the collective. These events, or social avalanches, produce
an experience of being swept away suddenly and losing one's sense
of self. Cities are often on the verge of social avalanches, their
urban inhabitants torn between de-individualising external pressure
and autonomous self-presentation. Similarly, Borch argues that
present-day financial markets, dominated by computerised trading,
abound with social avalanches and the tensional interplay of
mimesis and autonomous decision-making. Borch argues that it is no
longer humans but fully automated algorithms that avalanche in
these markets.
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