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Prosoziales Dienstleisterverhalten im Kundenkontakt (German, Paperback, 2005 ed.) Loot Price: R2,008
Discovery Miles 20 080
Repayment Terms: R188 pm x 12*
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Prosoziales Dienstleisterverhalten im Kundenkontakt (German, Paperback, 2005 ed.): Christian Coenen

Prosoziales Dienstleisterverhalten im Kundenkontakt (German, Paperback, 2005 ed.)

Christian Coenen; Foreword by Bernd Stauss

Series: Fokus Dienstleistungsmarketing

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Loot Price R2,008 Discovery Miles 20 080 | Repayment Terms: R188 pm x 12*

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Christian Coenen ubertragt das aus der Organisationspsychologie bekannte Konstrukt des Prosozialen Organisationalen Verhaltens auf den Dienstleistungskontakt zwischen Mitarbeiter und Kunden. Er entwickelt einen innovativen Messansatz (eine Weiterentwicklung des Instrumentariums der qualitativen Marktforschung) und entwirft ein umfangreiches und in sich stimmiges Managementkonzept, um ein prosoziales Dienstleisterverhalten zu erzielen.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Fokus Dienstleistungsmarketing
Release date: July 2005
First published: 2005
Authors: Christian Coenen
Foreword by: Bernd Stauss
Dimensions: 210 x 148 x 21mm (L x W x T)
Format: Paperback
Pages: 390
Edition: 2005 ed.
ISBN-13: 978-3-8244-8173-6
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-8173-1
Barcode: 9783824481736

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