The visionary quest to rekindle the human exploration and
colonization of space led by two rivals and their vast fortunes,
egos, concern about the future of humanity, and visions of space as
the next entrepreneurial frontier For years, space enthusiasts have
imagined people in spaceships colonizing the cosmos, and for more
than four decades, US presidents have been predicting a real-life
journey to Mars. Little progress, however, has been made since the
halcyon days of the Mercury and Apollo programs--until now. Chris
Davenport tells the story of the "Space Barons"--notably Elon Musk
and Jeff Bezos, but also Richard Branson and Paul Allen--and their
unbelievably big ambitions to revive the US manned space program
and reignite ancient dreams. These tycoons, with deep imaginations
and deeper wallets, have ambitions to go far into space, well
beyond the lower Earth orbit of the International Space Station.
They are the founders of some of the biggest brands in the
world--Amazon, Tesla, PayPal, Microsoft, Virgin--and have poured
hundreds of millions of their own money into their new companies,
betting that space tourism, asteroid mining, CubeSats (satellites
the size of shoe boxes), and other new ventures will prove to be
the next great technological revolution. For them, this is about
more than monetizing space and space travel; it's exploration for
exploration's sake: striking out with one destination in mind, but
finding something else entirely. "Do we want," Elon Musk asks, "a
future where we are forever confined to one planet until some
eventual extinction event--however far in the future that might
occur? Or do we want to become a multi-planet species, ultimately
out there among the stars?" With an inside track on the businesses,
rivalries, and rocketry that are fueling the new space race, The
Space Barons is the story of how these billionaires plan to open
the space frontier, extending humanity's reach and fulfilling the
dreams of a generation.
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