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Kommunikations-Controlling - Ein Beitrag Zur Steuerung Der Marketing-Kommunikation Am Beispiel Der Marke Mercedes-Benz (German, Paperback, 2003 ed.) Loot Price: R2,084
Discovery Miles 20 840
Repayment Terms: R195 pm x 12*
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Kommunikations-Controlling - Ein Beitrag Zur Steuerung Der Marketing-Kommunikation Am Beispiel Der Marke Mercedes-Benz (German,...

Kommunikations-Controlling - Ein Beitrag Zur Steuerung Der Marketing-Kommunikation Am Beispiel Der Marke Mercedes-Benz (German, Paperback, 2003 ed.)

Christian Liebl

Series: Wirtschaftswissenschaften

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Loot Price R2,084 Discovery Miles 20 840 | Repayment Terms: R195 pm x 12*

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Christian Liebl entwickelt ein Konzept fur das Kommunikations-Controlling, das Kommunikations-Wirkung und Kommunikations-Budget optimiert und somit zur Effektivitat und Effizienz der Kommunikation eines Unternehmens beitragt."

General

Imprint: Deutscher Universitats Verlag
Country of origin: United Kingdom
Series: Wirtschaftswissenschaften
Release date: October 2003
First published: October 2003
Authors: Christian Liebl
Dimensions: 210 x 148 x 23mm (L x W x T)
Format: Paperback - Trade
Pages: 433
Edition: 2003 ed.
ISBN-13: 978-3-8244-0726-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8244-0726-4
Barcode: 9783824407262

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