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Dataclysm - What Our Online Lives Tell Us About Our Offline Selves (Paperback)
Loot Price: R255
Discovery Miles 2 550
You Save: R78
(23%)
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Dataclysm - What Our Online Lives Tell Us About Our Offline Selves (Paperback)
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List price R333
Loot Price R255
Discovery Miles 2 550
You Save R78 (23%)
Expected to ship within 12 - 17 working days
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An irreverent, provocative, and visually fascinating look at what
our online lives reveal about who we really are - and how this
deluge of data will transform the science of human behaviour. Big
Data is used to spy on us, hire and fire us, and sell us things we
don't need. In 'Dataclysm', Christian Rudder, founder of one of the
world's biggest dating websites OkCupid, puts this flood of
information to an entirely different use: understanding human
nature. Drawing on terabytes of data from Twitter, Facebook,
Reddit, OkCupid, and many other sites, Rudder examines the terrain
of human experience to answer a range of questions: Does it matter
where you went to school? How racist are we? How do political views
alter relationships? Philosophers, psychologists, gene hunters and
neuroscientists have tried to explain our flaws and foibles. Rudder
shows that in today's era of social media, a powerful new approach
is possible, one that reveals how we actually behave when we think
no one's looking. Outrageous and illuminating, 'Dataclysm', is a
portrait of our essential selves - dark, absurd, occasionally noble
- and a first look at a revolution in the making.
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