What do The Beatles, Apollo 13, the Roman military, a pack of
wolves, and the very best companies in the world all have in
common? Answer: Plasticity. They can change, adapt, and excel as
the situation requires. In most organizations, strategy and
functional excellence get the most attention. But even the best of
either provides only limited long-term advantage. Highly effective
organizations add Plasticity as a third dimension and rack up
stellar breakthroughs-again and again. It is the key ingredient
that allows strategy and functional excellence to deliver value. As
the authors show in Corporate Plasticity: How to Change, Adapt, and
Excel, Plasticity also enables great organizations to break down
barriers and collaborate in the pursuit of a common objective, and
to reconfigure or rewire themselves to face down challenges or
reach ever-stronger competitive positions. Through entertaining
stories and astute analysis, this book demonstrates that Plasticity
spurs sports teams to become champions, companies to book record
earnings, and artists to attain worldwide fame. You can use its
principles-adaptability, flexibility, fluid networks and roles,
lofty goals, and innovation, among others-to achieve operational
excellence, tear down silos, and create more vibrant, creative
enterprises. Your organization can become not just highly
profitable and fun to work for, but an organization that can change
the world. Plasticity allows an organization to choose its own
destiny, become versatile, and dare more than others. Its success
lies in a set of abilities called the Magic 7: Purpose: Your
company must discover, select, and express what it is meant for.
Focus: Your company must have the courage to ignore everything that
is not in line with its purpose, and then see that purpose through.
Culture: Your company must create the conditions that allow people
to work across boundaries and outside of predefined roles. Spirit:
Your company must inspire people to feel part of a cause that is
bigger than they are. Networking: Your company must provide the
means, freedom, and encouragement for people to nurture and grow
their internal and external networks continuously. Knowledge: Your
company must encourage experts to provide their knowledge and make
it readily available to everyone who needs it. Leadership: Your
company's leaders must model and personify the characteristics they
want others to adopt. Silo thinking? Poor collaboration? Weak
earnings? Strategies that gain no traction? Corporate Plasticity:
How to Change, Adapt, and Excel is the answer. It shows you how to
cultivate each of the seven disciplines to infuse Plasticity in an
organization. That-along with razor-sharp strategy and crisp
execution-will unleash the power you need to reach both personal
and corporate goals. You might even change the world.
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