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Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
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Market Matters - Exploring Cultural Processes in the Global Marketplace (Paperback, 1st ed. 2004)
Loot Price: R2,789
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Market Matters - Exploring Cultural Processes in the Global Marketplace (Paperback, 1st ed. 2004)
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Globalization of trade and organizational change increase the
impact of markets in peoples' lives. But in what ways do markets
matter? This book is about how financial analysts, marketing
people, corporate leaders and other actors in Western market
economies perceive, model, and use markets. It provides an
ethnographic window into the cultural processes of contemporary
markets; how people employ the market to solve problems, create
capital, gain political ends, challenge economic processes, and
delineate moral values and responsibilities.
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