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Books > Social sciences > Psychology > The self, ego, identity, personality

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Stereotype? - Frauen Und Manner in Der Werbung (German, Paperback, 2nd 2., Akt. U. Erw. Aufl. 2011 ed.) Loot Price: R1,510
Discovery Miles 15 100
Repayment Terms: R142 pm x 12*
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Stereotype? - Frauen Und Manner in Der Werbung (German, Paperback, 2nd 2., Akt. U. Erw. Aufl. 2011 ed.): Christina Holtz-Bacha

Stereotype? - Frauen Und Manner in Der Werbung (German, Paperback, 2nd 2., Akt. U. Erw. Aufl. 2011 ed.)

Christina Holtz-Bacha

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Loot Price R1,510 Discovery Miles 15 100 | Repayment Terms: R142 pm x 12*

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Frauen sind jung, schon und schlank. Manner sind harte Jungs, die Tolpel in der Kuche oder sehen einfach nur gut aus. Die Klage daruber, dass die Werbung Frauen und Manner auf solche Stereotypen reduziert, ist ebenso alt wie die Befurchtungen, dass diese Stereotypen gesellschaftliche Auswirkungen haben. Gelten sie heute noch?
Dieses Buch zieht Bilanz nach rund 50 Jahren Forschung zu Werbung und Geschlechterstereotypen und legt neue Ergebnisse aus der Analyse von Werbung vor sowie daruber, wie Rezipientinnen und Rezipienten mit solcher Werbung umgehen.
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General

Imprint: VS Verlag fur Sozialwissenschaften
Country of origin: Germany
Release date: May 2011
First published: May 2011
Editors: Christina Holtz-Bacha
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 327
Edition: 2nd 2., Akt. U. Erw. Aufl. 2011 ed.
ISBN-13: 978-3-531-18083-0
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Psychology > The self, ego, identity, personality
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LSN: 3-531-18083-5
Barcode: 9783531180830

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