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Gender and Public Relations - Critical Perspectives on Voice, Image and Identity (Hardcover, New)
Loot Price: R4,304
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Gender and Public Relations - Critical Perspectives on Voice, Image and Identity (Hardcover, New)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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Although there is a small body of feminist scholarship that
problematizes gender in public relations, gender is a relatively
undefined area of thinking in the field and there have been few
serious studies of the socially constructed roles defining women
and men in public relations. This book is positioned within the
critical public relations stream. Through the prism of 'gender and
public relations', it examines not only the manipulatory, but also
the emancipatory, subversive and transformatory potential of public
relations for the construction of meaning. Its focus is on the
dynamic interrelationships arising from public relations activities
in society and the gendered, lived experiences of people working in
the occupation of public relations. There are many previously
unexplored areas within and through public relations which the book
examines. These include: the production of social meaning and power
relations advocacy and activist campaigns for social and political
change the negotiation of identity, diversity and cultural practice
celebrity, bodies, fashion and harassment in the workplace notions
of managing reputation and communicating policy. In extending the
field of inquiry, this edited collection highlights how gender is
accomplished and transformed, and, thus how power is exercised and
inequality (re)produced or challenged in public relations. The book
will expand thinking about power relations and privilege for both
women and men and how these are affected by the interplay of
social, cultural and institutional practices. Winner of the
Outstanding Book PRide Award, awarded by the National Communication
Association (NCA).
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