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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Ethnography for the Internet - Embedded, Embodied and Everyday (Paperback)
Loot Price: R975
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Ethnography for the Internet - Embedded, Embodied and Everyday (Paperback)
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The internet has become embedded into our lives, no longer a
strange phenomenon, but instead an unremarkable way of carrying out
our everyday interactions with one another. Online and offline are
interwoven in everyday experience. Using the internet has become
accepted as a way of being present in the world, rather than a
means of accessing some discrete virtual domain. Ethnographers of
these contemporary internet-infused societies consequently find
themselves facing serious methodological dilemmas: where should
they go, what should they do there and how can they acquire robust
knowledge about what people do in, through and with the
internet?This book presents an overview of the challenges faced by
ethnographers who wish to understand activities that go on in the
internet. Suitable for both new and experienced ethnographers, it
explores both methodological principles and practical strategies
for coming to terms with the definition of field sites, the
connections between online and offline and the changing nature of
embodied experience. Examples are drawn from a wide range of
settings, including ethnographies of scientific institutions,
television and social media, and locally-based gift-giving
networks.
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