This textbook focuses on the management challenges of founding a
new venture and managing its rapid growth as the firm evolves. It
covers crucial management areas in the entrepreneurship context
such as entrepreneurial finance, marketing, and human resource
management. Also, more hands-on management topics like writing a
business plan and choosing a legal form for a venture are covered.
A key chapter of the book is dedicated to leadership challenges in
managing rapidly growing young firms located in new industries and
technology areas. The book is written from a Continental European
perspective to cater for its European target audience in
entrepreneurship courses to be held in English.
General
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