Managing new product development is a key area of management,
straddling strategy, innovation and entrepreneurship and
macro-organizational behaviour.
All of the contributorsin the Handbook of New Product
Developmentare are well-known and leading exponents to theory of
New Product Development and to methods used in practice. They draw
upon their experience and work to offer a comprehensive view of the
challenges in managing the development of new products. Existing
knowledge in the different topics is examined and the key
management challenges, and the important gaps in our knowledge are
discussed. Most of the chapters draw upon systematic interaction
with companies and practice and this is presented in the examples
and the case studies cited.
The Handbook of New Product Development and Management surveys this
area in the context of an overall framework that explains how
aspects interact and combine in a successful NPD process. Each
chapter outlines open questions and highlights needs for future
research.
*A comprehensive view of the challenges in managing the development
of new products from well-known and leading contributors in the
field
* The first handbook to fill the gap for a high-level handbook
which is valuable to both the academic/practitioner
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