The Corporate Newsroom - Steering Companies Efficiently Through Communication (Paperback, 2021 ed.)

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	April 2022
Editors:	Christoph Moss
Dimensions:	234 x 156 x 9mm (L x W x T)
Format:	Paperback - Trade
Pages:	154
Edition:	2021 ed.
ISBN-13:	978-3-03-067644-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-067644-7
Barcode:	9783030676445

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