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Ryanair case study and strategic analysis - An analysis on the competitiveness and low-cost strategy of Europe's leading low-cost carrier Ryanair (Paperback)
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Ryanair case study and strategic analysis - An analysis on the competitiveness and low-cost strategy of Europe's leading low-cost carrier Ryanair (Paperback)
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Studienarbeit aus dem Jahr 2011 im Fachbereich BWL -
Unternehmensgrundung, Start-ups, Businessplane, einseitig bedruckt,
Note: A, The University of Surrey, Veranstaltung: Business
Strategy, Sprache: Deutsch, Abstract: This report conducts a
competitive analysis of Europe's leading low-cost carrier Ryanair.
For this purpose, various concepts and frameworks of the strategic
paradigm are applied, such as Michael Porter's Five Forces and
Value Chain Analysis, SWOT or Resource-Based View. When it comes to
Ryanair's external environment the report provides extensive
information on the external factors that are having a significant
impact on Ryanair's low-cost strategy and its economic viability.
For example, it takes into account recent global incidents, such as
the volcanic eruption in Island or the public turmoil in Libya.
Furthermore, based on the competitive analysis recommendations are
made on Ryanair's future direction and as to how it can sustain and
extend its strategic position. In particular, this part deals with
strategic human resource management, corporate social
responsibility, lean thinking and diversification. Due to the
complexity of the aspects covered in this report and the need to
clarify some of them more comprehensively, appendices are provided
to promote understanding.
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