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Online Intermediaries for Co-Creation - An Explorative Study in Healthcare (Hardcover, 2018 ed.) Loot Price: R3,619

Discovery Miles 36 190

Repayment Terms: R339 pm x 12*

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Online Intermediaries for Co-Creation - An Explorative Study in Healthcare (Hardcover, 2018 ed.): Christoph W. Kunne

Online Intermediaries for Co-Creation - An Explorative Study in Healthcare (Hardcover, 2018 ed.)

Christoph W. Kunne

Series: Progress in IS

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List price ~~R4,201~~ Loot Price R3,619 Discovery Miles 36 190 | Repayment Terms: R339 pm x 12* You Save R582 (14%)

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This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Progress in IS
Release date:	September 2017
First published:	2018
Authors:	Christoph W. Kunne
Dimensions:	235 x 155 x 16mm (L x W x T)
Format:	Hardcover
Pages:	224
Edition:	2018 ed.
ISBN-13:	978-3-319-51123-8
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Medicine > General issues > Health systems & services > General Books > Computing & IT > Applications of computing > Databases > General Promotions
LSN:	3-319-51123-8
Barcode:	9783319511238