Much has been written about the Walt Disney Company's productions,
but the focus has largely been on animation and feature film
created by Disney. In this essay collection, the attention is
turned to The Disney Channel and the programs it presents for a
largely tween audience. Since its emergence as a market category in
the 1980s, the tween demographic has commanded purchasing power and
cultural influence, and the impressionability and social
development of the age group makes it an important range of people
to study. Presenting both a groundbreaking view of The Disney
Channel's programming by the numbers and a deep focus on many of
the best-known programs and characters of the 2000s--shows like The
Wizards of Waverly Place, That's So Raven and Hannah Montana--this
collection asks the simple questions, "What does The Disney Channel
Universe look and sound like? Who are the stories about? Who
matters on The Disney Channel?
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