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Discourse, Grammar and Ideology - Functional and Cognitive Perspectives (Hardcover)
Loot Price: R4,580
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Discourse, Grammar and Ideology - Functional and Cognitive Perspectives (Hardcover)
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Researchers in Critical Discourse Analysis (CDA) have often pointed
to grammar as a locus of ideology in discourse. This book
illustrates the role that grammars as models of language (and
image) can play in revealing ideological properties of texts and
discourse in social and political contexts. The book takes the
reader through three distinct grammatical frameworks - functional
grammar, multimodal grammar and cognitive grammar. Using examples
taken from a range of discourses relating to globalisation,
including discourses of immigration, war, corporate practice and
political protests, the book demonstrates the individual utility
and the interconnectedness of these models inside CDA. A key
argument advanced is that the cognitive processes necessarily
involved in making sense of language are based in visual
experience. This position offers new ways of understanding the
ideological effects of grammatical choices in texts and suggests a
reassessment of the relationship between linguistic and multimodal
grammars in CDA. The book will appeal to students and researchers
interested in CDA and the relationship between discourse, cognition
and social action.
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