There are few areas of modern social science that are as fiercely
debated as media psychology. Written by one of the foremost experts
on the topic, this is a concise overview of what is known and not
known about how individuals are affected by and interact with
various forms of mass media. The book critically examines research
from cognitive, social, developmental, biological, and evolutionary
approaches to psychology and addresses the interplay between media
consumption and viewer behavior in such realms as advertising, body
image, sex, and violence. Distinguished by its examination of
research from a scientifically objective position, the book offers
students not only current knowledge of media psychology but also
the tools to challenge commonly held assumptions from popular
advocacy and ideology. This text cuts across different
psychological approaches to studying how individuals are affected
by mass media and includes research from criminal justice and
sociology. It considers critical debates in media psychology and
how debates in science themselves can be influenced by processes
such as ""moral panic."" Written in a lively, accessible manner,
the book draws upon engaging examples such as Photoshopped model
controversies, dubious advertising practices, and attempts to blame
violent crimes on media to illustrate scholarly principles.
Throughout, data from research studies are related back to
real-world phenomena such as violence rates, advertising dollars
spent, or changes in the news media. Written for upper-level
undergraduate and graduate students studying media psychology, the
text will also be of value to professionals in psychology,
sociology, and criminal justice as well as individuals involved in
public policy as it relates to media effects. Key Features Offers
an objective, interdisciplinary approach to understanding media and
behavior Draws from cognitive, social, developmental, and
biological psychology, as well as criminal justice research and
sociology Challenges the conclusions drawn from research to foster
critical thinking Written in a lively, accessible writing style
with engaging examples
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