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Marktkommunikation in Theorie und Praxis - Inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft (German, Paperback, 2004 ed.) Loot Price: R2,194
Discovery Miles 21 940
Repayment Terms: R206 pm x 12*
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Marktkommunikation in Theorie und Praxis - Inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft (German,...

Marktkommunikation in Theorie und Praxis - Inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft (German, Paperback, 2004 ed.)

Christopher M Schmidt, Dagmar Neuendorff, Martin Nielsen

Series: Europaische Kulturen in der Wirtschaftskommunikation, 4

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Loot Price R2,194 Discovery Miles 21 940 | Repayment Terms: R206 pm x 12*

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Der Band prasentiert in komprimierter Form ausgewahlte Studien aus dem europaischen Umkreis zu der Frage, wie sich kulturelle Aspekte in Kommunikationsstrategien integrieren lassen. Es wird deutlich, dass eine kulturelle Differenzierung in der Marktkommunikation als Erfolgsfaktor unternehmerischen Handelns zu bewerten ist.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Europaische Kulturen in der Wirtschaftskommunikation, 4
Release date: May 2004
First published: 2004
Editors: Christopher M Schmidt • Dagmar Neuendorff • Martin Nielsen
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback
Pages: 362
Edition: 2004 ed.
ISBN-13: 978-3-8244-4563-9
Languages: German
Subtitles: German
Categories: Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8244-4563-8
Barcode: 9783824445639

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