This book is concerned with the management of organisational
change. It focuses on Cadbury Ltd and provides an in-depth study of
change within this famous British company. Cadbury Ltd is famous
for its pioneering personnel management. One of the purposes of
this study is to assess how this established company ethos
facilitated change by examining the development and implementation
of a capital investment programme that radically changed working
practices at the company's Bournville plant in Birmingham. At a
more general level the authors develop a theory of organisational
change that emphasises the interaction between external market
forces and internal management action. This approach unites an
emphasis on the structural parameters that limit a firm's capacity
for independent change, with a recognition of the vital role
performed by influential members of an organisation in initiating
and managing change. This book will be of interest to teachers and
students of business history, organisational behaviour, industrial
relations and industrial sociology.
General
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