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Preis-Promotions Im Automobilverkauf (German, Paperback, 2010 ed.) Loot Price: R1,740
Discovery Miles 17 400
Repayment Terms: R163 pm x 12*
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Preis-Promotions Im Automobilverkauf (German, Paperback, 2010 ed.): Christopher Zerres

Preis-Promotions Im Automobilverkauf (German, Paperback, 2010 ed.)

Christopher Zerres

Series: Forum Marketing

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Loot Price R1,740 Discovery Miles 17 400 | Repayment Terms: R163 pm x 12*

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Christopher Zerres untersucht den Nutzen, den Konsumenten in Verbindung mit Preis-Promotions im Zusammenhang mit dem Verkauf von Neuwagen tatsachlich wahrnehmen und welche Faktoren einen derartigen Nutzen beeinflussen. Auf Basis der Ergebnisse einer umfangreichen und mehrstufigen empirischen Untersuchung formuliert der Autor Empfehlungen zur Optimierung des Einsatzes von Preis-Promotions."

General

Imprint: Gabler Verlag
Country of origin: Germany
Series: Forum Marketing
Release date: April 2010
Authors: Christopher Zerres
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 311
Edition: 2010 ed.
ISBN-13: 978-3-8349-2315-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 3-8349-2315-X
Barcode: 9783834923158

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