The small business landscape is being challenged. In fact, it might
be in its most challenging age yet. Salary demands are climbing,
but quality staff are diminishing. Governmental insurance demands
make it more difficult to make a profit. Specialized skills for
your specific market niche are becoming harder to find, and when
you do find them, employees want way too much money. More and more
folks are graduating from schools or colleges. There are less and
less jobs. Oh, by the way, did I mention that many of these
graduates have over $100,000 in school debt? Business owners
nearing retirement are finding it difficult to find anyone who can
afford to buy their businesses. It is not uncommon for a business
to have six figures in outstanding credit card debt. The bottom
line is that Small Business Owners are just plain old tired. And
while no single book is going to address or solve all of these
problems, this small book is intended to encourage you to enjoy
your business once again. To get you there, to help you enjoy
walking in your office again, we are going to take an approach with
which you might be familiar. I'm sure you've been to an eye doctor
before, but even if not, you've probably seen how doctors give eye
exams. The place the phoropter in front of your eyes and ask,
"Which is better: One or two?" That process is called a refraction.
It determines a patient's eye prescription. Every now and then a
patient may have 20/20, and if they do, they probably won't have it
for long. So, let's take that same approach to your business. Let's
have an eye exam. Just like the Optometrist asks his or her
patients, I'm going to ask you: Which is better: One or Two? What
you'll find in the following chapters are three specific areas that
if you apply the one or two model, you'll find an enjoyment in your
practice, you'll find enjoyment with your staff, and you'll find
enjoyment with your customers. So, without any more waiting, here
are your questions. Which is Better: One or Two? Whose Glory are
You Seeking? Yours or the Business'? Who Has to Be Right? You or
the Best Idea? What are You Zealous for? Profits or People? Let's
tackle these one by one, and along the way, we'll work through both
good and bad examples. Then we'll give you an opportunity to work
through the "one or two" yourself. Enjoy.
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