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Books > History > World history > 1750 to 1900
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Making, Selling and Wearing Boys' Clothes in Late-Victorian - Sartorial Consumption in Britain 1880-1939 (Hardcover, New Ed)
Loot Price: R4,453
Discovery Miles 44 530
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Making, Selling and Wearing Boys' Clothes in Late-Victorian - Sartorial Consumption in Britain 1880-1939 (Hardcover, New Ed)
Series: The History of Retailing and Consumption
Expected to ship within 12 - 17 working days
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There has been a great deal of recent interest in masculine
clothing, examining both its production and consumption, and the
ways in which it was used to create individual identities and to
build businesses, from 1850 onwards. Drawing upon a wide range of
sources this book studies the interaction between producers and
consumers at a key period in the development of the ready-made
clothing industry. It also shows that many innovations in
advertising clothing, usually considered to have been developed in
America, had earlier British precedents. To counter the lack of
documentary evidence that has hitherto hampered research into the
dress practices of non-elite groups, this book utilises thousands
of unpublished visual documents. These include hundreds of
manufacturers' designs, which underline an unexpected degree of
investment by manufacturers in boys' clothing, and which was
matched by heavy investment in advertising, with thousands of
images of boys' clothing for shop catalogues in the Stationers'
Hall copyright archive. Another key source is the archives of Dr
Barnardo's Homes. This extraordinary collection contains over
15,000 documented photographs of boys entering between 1875 and
1900, allowing us to look beyond official polarization of
'raggedness' and 'respectability' used by charities and social
reformers of all stripes and to establish the clothing that was
actually worn by a large sample of boys. A close analysis of 1,800
images reveals that even when families were impoverished, they
strove to present their boys in ways that reflected their position
in the family group and in society. By drawing on these visual
sources, and linking the design and retailing of boys' clothing
with social, cultural and economic issues, this book shows that an
understanding of the production and consumption of the boys
clothing is central to debates on the growth of the consumer
society, the development of mass-market fashion, and concepts of
childhood and masculinity.
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