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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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My Life In Advertising / Scientific Advertising (Hardcover, Ed) Loot Price: R320
Discovery Miles 3 200
You Save: R87 (21%)
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My Life In Advertising / Scientific Advertising (Hardcover, Ed)

Claude Hopkins

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List price R407 Loot Price R320 Discovery Miles 3 200 You Save R87 (21%)

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

General

Imprint: Contemporary Books
Country of origin: United States
Release date: 1966
First published: 1966
Authors: Claude Hopkins
Dimensions: 226 x 149 x 24mm (L x W x T)
Format: Hardcover
Pages: 318
Edition: Ed
ISBN-13: 978-0-8442-3101-3
Categories: Books > Language & Literature > Biography & autobiography > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Biography > General
LSN: 0-8442-3101-0
Barcode: 9780844231013

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