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Interkulturelles Marketing - Wirkungszusammenhange Zwischen Kultur, Konsumverhalten Und Marketing (German, Paperback, 2000 ed.) Loot Price: R1,816
Discovery Miles 18 160
Repayment Terms: R170 pm x 12*
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Interkulturelles Marketing - Wirkungszusammenhange Zwischen Kultur, Konsumverhalten Und Marketing (German, Paperback, 2000...

Interkulturelles Marketing - Wirkungszusammenhange Zwischen Kultur, Konsumverhalten Und Marketing (German, Paperback, 2000 ed.)

Claudia Mennicken

Series: Duv Wirtschaftswissenschaft

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Loot Price R1,816 Discovery Miles 18 160 | Repayment Terms: R170 pm x 12*

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Claudia Mennicken entwickelt einen konzeptionellen Bezugsrahmen fur ein interkulturelles Marketingmanagement und konstruiert eine Kulturkonzeption, die die Wirkungszusammenhange zwischen Kultur, Konsumverhalten und Marketing systematisch erfasst.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Duv Wirtschaftswissenschaft
Release date: October 2000
Authors: Claudia Mennicken
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 309
Edition: 2000 ed.
ISBN-13: 978-3-8244-0534-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-8244-0534-2
Barcode: 9783824405343

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