Every day, individuals take action based on how they believe
innovation will change industries. Yet these beliefs are largely
based on guesswork and incomplete data and lead to costly errors in
judgment. Now, internationally renowned innovation expert Clayton
M. Christensen and his research partners Scott D. Anthony and Erik
A. Roth present a groundbreaking framework for predicting outcomes
in the evolution of any industry. Based on proven theories outlined
in Christensen's landmark books The Innovator's Dilemma and The
Innovator's Solution, Seeing What's Next offers a practical,
three-part model that helps decision-makers spot the signals of
industry change, determine the outcome of competitive battles, and
assess whether a firm's actions will ensure or threaten future
success. Through in-depth case studies of industries from aviation
to health care, the authors illustrate the predictive power of
innovation theory in action.
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