To Sir Clive Woodward, winning must feel like a birthright. In his
relatively short life he has represented his country as a
sportsman, set up and run his own business, brought silverware to a
string of underachieving rugby clubs and, of course, turned a
mediocre international rugby team into a World Cup winning side.
'Winning!', Woodward's intriguing autobiography, is also his
blueprint for success. Astutely, he explains his businesslike
approach to sport, and describes how he rallied against tradition
to change the fortunes of English rugby. This is a formidable piece
of work and will appeal to businessmen and sportsmen alike. It
should be read by anyone who shares or admires Woodward's desire to
succeed. (Kirkus UK)
Winning! tells the story of the remarkable past six years - an
unforgettable journey that began in September 1997 and took the
team from the lower ranks of international first-class rugby to the
top as World Cup Champions. Sir Clive Woodward and his team mounted
a campaign of vast change, great learning, team building and clear
vision to achieve their aim. 'We would question everything, change
anything and leave no stone unturned,' he writes. Winning! will
talk about the team's journey of innovation and discovery and will
reveal exactly how it happened, the fundamentals of their success
and how these principles can be applied to any human endeavour. 'We
changed the way we coached, the way we played and, of equal
importance, how we operated off the field.' Bringing his business
management skills to the game, Woodward simplified the entire
approach to the structure of the team and created new management
systems both on and off the pitch. In an anecdotal style, Clive
Woodward entertains and informs while he describes the thrilling
build-up to England's World Cup triumph.
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