'Colin Jones hits some nails firmly on the head in this
enlightening text. Driven by learning and accepting of the fact
that contexts change, often at great pace, his writing is firmly
placed in the heads of the people who need these experiences,
learners who not only need to recognise future opportunities but to
reap the benefits of realizing them in meaningful ways. He has been
there, wears the T Shirt of failure with pride and develops
thoughtful 'spaces' in which we can reflect and move on. More
importantly, Jones' position as meddler in the middle now extends
beyond his classrooms and conference presentations, providing us
with a text that I thoroughly recommend to you.' - Andy Penaluna,
CEO Enterprise Educators UK 'Reading this book will greatly help
educators in the field of entrepreneurship. As stated by Colin
Jones the title could be How to Allow Students to Learn About
Entrepreneurship. It means that the author has adopted a
student-centric approach emphasizing learning processes in
entrepreneurship. The book and its main ideas have emerged from a
personal journey combining entrepreneurial and educational
experiences. Above all, this book is a fascinating and reflexive
approach on how entrepreneurship education should be thought and
delivered.' - Alain Fayolle, EM Lyon Business School, France 'It is
with delight that I endorse Dr Jones' application of
entrepreneurship education in the context of undergraduates. A
theory to practice philosophy is maintained, as well as enhancement
of the entrepreneurship-directed approach to learning based on the
idea of experiential learning, in which new activity produces a new
experience and new thinking through reflection.' - Alex Maritz,
Swinburne University of Technology, Australia 'Teaching
Entrepreneurship to Undergraduates is a mandatory read for all
academics who love teaching, and will stimulate discussions and
further enquiry on teaching in higher education for many years.
This groundbreaking and practical book provides a unique and
superior conceptualization of entrepreneurship education, creating
a more student-centric approach to learning, not a lecturer-centric
approach to teaching. This book focuses on how entrepreneurial
educators, and any university faculty, could become much more
effective at teaching by a adopting this new perspective on
education, its objectives and its outcomes.' - Morgan Miles,
Georgia Southern University, US 'I believe this to be the first
book in the world to attempt an in-depth exploration of both the
philosophy and practice of entrepreneurship education. As such it
embodies a number of unique (and entrepreneurial) characteristics.
Its emphasis is not upon teaching but on processes of learning. It
is written by an entrepreneur who has experience of failure and
builds upon a personal learning journey from entrepreneur to
teacher and therefore has many thought-provoking insights. The main
focus is upon the needs of student learners in higher education and
the importance of their taking ownership of learning. The text
seeks to demonstrate what this means in practice, how to build upon
what learners already know and what they can bring to the party
from very diverse perspectives. Unlike many other books in this
field it is not prescriptive. It presents a debate and is designed
to encourage the reader to think, reflect and indeed argue.' - From
the foreword by Allan Gibb, University of Durham, UK
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