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Prosperity - Better Business Makes the Greater Good (Paperback, 1)
Loot Price: R323
Discovery Miles 3 230
You Save: R72
(18%)
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Prosperity - Better Business Makes the Greater Good (Paperback, 1)
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List price R395
Loot Price R323
Discovery Miles 3 230
You Save R72 (18%)
Expected to ship within 9 - 15 working days
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What is business for? Day one of a business course will tell you:
it is to maximise shareholder profit. This single idea pervades all
our thinking and teaching about business around the world but it is
fundamentally wrong, Colin Mayer argues. It has had disastrous and
damaging consequences for our economies, environment, politics, and
societies. In this urgent call for reform, Prosperity challenges
the fundamentals of business thinking. It sets out a comprehensive
new agenda for establishing the corporation as a unique and
powerful force for promoting economic and social wellbeing in its
fullest sense - for customers and communities, today and in the
future. First Professor and former Dean of the Said Business School
in Oxford, Mayer is a leading figure in the global discussion about
the purpose and role of the corporation. In Prosperity, he presents
a radical and carefully considered prescription for corporations,
their ownership, governance, finance, and regulation. Drawing
together insights from business, law, economics, science,
philosophy, and history, he shows how the corporation can realize
its full potential to contribute to economic and social wellbeing
of the many, not just the few. Prosperity tells us not only how to
create and run successful businesses but also how policy can get us
there and fix our broken system.
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