Globalization, Development and the Mass Media gives a comprehensive
and critical account of the theoretical changes in communication
studies from the early theories of development communication
through to the contemporary critiques of globalization. It examines
two main currents of thought. Firstly, the ways in which the media
can be used to effect change and development. It traces the
evolution of thinking from attempts to spread 'modernity' by way of
using the media through to alternative perspectives based on
encouraging participation in development communication. Secondly,
the elaboration of the theory of media imperialism, the criticisms
that it provoked and its replacement as the dominant theory of
international communication by globalization.
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