In "When Hollywood Had a King, " the distinguished journalist
Connie Bruck tells the sweeping story of MCA and its brilliant
leader, a man who transformed the entertainment industry--
businessman, politician, tactician, and visionary Lew Wasserman.
The Music Corporation of America was founded in Chicago in 1924
by Dr. Jules Stein, an ophthalmologist with a gift for booking
bands. Twelve years later, Stein moved his operations west to
Beverly Hills and hired Lew Wasserman. From his meager beginnings
as a movie-theater usher in Cleveland, Wasserman ultimately
ascended to the post of president of MCA, and the company became
the most powerful force in Hollywood, regarded with a mixture of
fear and awe.
In his signature black suit and black knit tie, Was-serman took
Hollywood by storm. He shifted the balance of power from the
studios--which had seven-year contractual strangleholds on the
stars--to the talent, who became profit partners. When an antitrust
suit forced MCA's evolution from talent agency to film- and
television-production company, it was Wasserman who parlayed the
control of a wide variety of entertainment and media products into
a new type of Hollywood power base. There was only Washington left
to conquer, and conquer it Wasserman did, quietly brokering
alliances with Democratic and Republican administrations
alike.
That Wasserman's reach extended from the underworld to the White
House only added to his mystique. Among his friends were Teamster
boss Jimmy Hoffa, mob lawyer Sidney Korshak, and gangster Moe
Dalitz--along with Presidents Johnson, Clinton, and especially
Reagan, who enjoyed a particularly close and mutually beneficial
relationship with Wasserman. He was equally intimate with Hollywood
royalty, from Bette Davis and Jimmy Stewart to Steven Spielberg,
who began his career at MCA and once described Wasserman's
eyeglasses as looking like two giant movie screens.
The history of MCA is really the history of a revolution. Lew
Wasserman ushered in the Hollywood we know today. He is the link
between the old-school moguls with their ironclad studio contracts
and the new industry defined by multimedia conglomerates, power
agents, multimillionaire actors, and profit sharing. In the hands
of Connie Bruck, the story of Lew Wasserman's rise to power takes
on an almost Shakespearean scope. "When Hollywood Had a King"
reveals the industry's greatest untold story: how a stealthy,
enterprising power broker became, for a time, Tinseltown's absolute
monarch.
"From the Hardcover edition."
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