HOW TO: design an enjoyable and/or effÂicient shopper experience.
adapt your retail format to new societal trends while keeping the
retail brand differentiating. energise supplier-retailer
relationships and face the challenges ahead in an open and a
collaborative way. Retail is going through tremendous change as a
result of new types of competitors and ever higher consumer
expectations. An abundance of products, media and data has become
available. Digitisation and the demand for an inclusive and a
sustainable society call for new ways of defining the future
together. Everyone needs to be mobilised, and the category level
holds the right meeting point for suppliers and retailers. The
Retail Innovation Toolkit offers practical tools and case studies
on the way forward, so that professionals on both retail and
supplier sides can start addressing category challenges
immediately. The 42 tools help professionals to analyse, grow,
innovate and even reinvent categories in a fun and a quick manner.
The Category Management concept is refreshed by integrating tools
from Experience Design and Product Innovation to create a new set
of innovation skills and mobilise collaboration within and among
retailer and supplier organisations. This is an excellent toolkit
with practical approaches to growing the category and reinventing
the retail game.
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