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Demand-Driven Business Strategy - Digital Transformation and Business Model Innovation (Hardcover)
Loot Price: R4,545
Discovery Miles 45 450
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Demand-Driven Business Strategy - Digital Transformation and Business Model Innovation (Hardcover)
Series: Business and Digital Transformation
Expected to ship within 12 - 17 working days
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* Fills a gap in the market and provides essential reading for a
broad range of advanced undergraduate and postgraduate programmes,
including Strategic Management, Business Innovation, Consumer
Behaviour Digital Transformation and Entrepreneurship. * Provides
theoretical and practical insight into how organisations transform
into demand-driven businesses by implementing digital technologies
such AI, machine learning, and big data. * Concepts are illustrated
by global case studies from well-known brands, including Amazon,
Google, Uber, Volvo and Picnic, coupled with reflective questions
to encourage analysis.
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