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Demand-Driven Business Strategy - Digital Transformation and Business Model Innovation (Hardcover) Loot Price: R4,767
Discovery Miles 47 670
Repayment Terms: R447 pm x 12*
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Demand-Driven Business Strategy - Digital Transformation and Business Model Innovation (Hardcover): Cor Molenaar

Demand-Driven Business Strategy - Digital Transformation and Business Model Innovation (Hardcover)

Cor Molenaar

Series: Business and Digital Transformation

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Loot Price R4,767 Discovery Miles 47 670 | Repayment Terms: R447 pm x 12*

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* Fills a gap in the market and provides essential reading for a broad range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour Digital Transformation and Entrepreneurship. * Provides theoretical and practical insight into how organisations transform into demand-driven businesses by implementing digital technologies such AI, machine learning, and big data. * Concepts are illustrated by global case studies from well-known brands, including Amazon, Google, Uber, Volvo and Picnic, coupled with reflective questions to encourage analysis.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Series: Business and Digital Transformation
Release date: February 2022
First published: 2022
Authors: Cor Molenaar
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 180
ISBN-13: 978-1-03-212765-1
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-03-212765-1
Barcode: 9781032127651

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