Demand-Driven Business Strategy - Digital Transformation and Business Model Innovation (Hardcover)

* Fills a gap in the market and provides essential reading for a broad range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour Digital Transformation and Entrepreneurship. * Provides theoretical and practical insight into how organisations transform into demand-driven businesses by implementing digital technologies such AI, machine learning, and big data. * Concepts are illustrated by global case studies from well-known brands, including Amazon, Google, Uber, Volvo and Picnic, coupled with reflective questions to encourage analysis.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Business and Digital Transformation
Release date:	February 2022
First published:	2022
Authors:	Cor Molenaar
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	180
ISBN-13:	978-1-03-212765-1
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-03-212765-1
Barcode:	9781032127651

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