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Events und Messen - Stand und Perspektiven der Eventforschung (German, Paperback, 2014 ed.) Loot Price: R2,170
Discovery Miles 21 700
Repayment Terms: R203 pm x 12*
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Events und Messen - Stand und Perspektiven der Eventforschung (German, Paperback, 2014 ed.): Cornelia Zanger

Events und Messen - Stand und Perspektiven der Eventforschung (German, Paperback, 2014 ed.)

Cornelia Zanger

Series: Markenkommunikation und Beziehungsmarketing

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Loot Price R2,170 Discovery Miles 21 700 | Repayment Terms: R203 pm x 12*

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Auf der funften Wissenschaftlichen Konferenz zur Eventforschung, die am 25. Oktober 2013 an der TU Chemnitz stattfand, wurden aktuelle Forschungsergebnisse zum Thema Events und Messen diskutiert. Die Autorinnen und Autoren liefern aus Sicht des Marketing, der Kommunikationstheorie, der Medienwissenschaften sowie der Informatik sich erganzende Ansatze uber den komplementaren Einsatz von Messen und Events in der Markenkommunikation, uber die Wirkung von Messeerlebnissen fur die Marke sowie uber die Messeatmosphare. Der Leser erhalt einen umfassenden UEberblick uber aktuelle wissenschaftliche Ergebnisse zum Erlebnis-Verstandnis im Rahmen von Events, zu Crowd Dynamics und -Management, zum interaktiven Event-Medialen-Erlebnisraum und zur Stimmungsgestaltung im Eventkontext.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: Markenkommunikation und Beziehungsmarketing
Release date: June 2014
First published: 2014
Editors: Cornelia Zanger
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback
Pages: 274
Edition: 2014 ed.
ISBN-13: 978-3-658-06234-7
Languages: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-658-06234-7
Barcode: 9783658062347

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