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Eisenhower and the Mass Media - Peace, Prosperity, and Prime-time TV (Paperback, New edition) Loot Price: R1,418
Discovery Miles 14 180
Repayment Terms: R133 pm x 12*
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Eisenhower and the Mass Media - Peace, Prosperity, and Prime-time TV (Paperback, New edition): Craig Allen

Eisenhower and the Mass Media - Peace, Prosperity, and Prime-time TV (Paperback, New edition)

Craig Allen

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Loot Price R1,418 Discovery Miles 14 180 | Repayment Terms: R133 pm x 12*

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Dwight D. Eisenhower presided over an unusual era of peace and prosperity during the 1950s, a period also known as television's 'Golden Age.' In this first comprehensive study of Eisenhower's mass communication practices, Craig Allen maintains that Ike's tremendous popularity was partly a result of his skillful use of the new medium of television to broadcast his achievements to the American public.

General

Imprint: The University of North Carolina Press
Country of origin: United States
Release date: May 1993
First published: May 1993
Authors: Craig Allen
Dimensions: 235 x 159 x 22mm (L x W x T)
Format: Paperback
Pages: 288
Edition: New edition
ISBN-13: 978-0-8078-4409-0
Categories: Books > Humanities > History > American history > General
Books > History > American history > General
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LSN: 0-8078-4409-8
Barcode: 9780807844090

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