Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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The Direct Mail Solution - A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign (Paperback)
Loot Price: R420
Discovery Miles 4 200
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The Direct Mail Solution - A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign (Paperback)
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Loot Price R420
Discovery Miles 4 200
Expected to ship within 12 - 17 working days
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Fact: More commerce and wealth is created by direct mail than by
any other media (true before the internet and true now) Reported in
2013 as the marketing channel that "delivers the best ROI for
customer acquisition and retention" by Target Marketing's Seventh
Annual Media Usage Forecast survey of B2C, direct mail is
surprisingly outdated and under-represented on the marketing
bookshelves for small business owners -- authors Simpson and
Kennedy change that. Millionaire-maker Dan S. Kennedy and direct
mail marketing specialist Craig Simpson urge small business owners
to drive the momentum built via social media and other marketing
avenues into the mailboxes of their target consumers. Unlike other
direct mail marketing books on the shelf that specialize in one
aspect of preparing a campaign such as copywriting or design, this
comprehensive solution covers all -- the organizational, technical,
and creative including designing, budgeting, tracking, and
assessing effectiveness. Also covered is how direct mail can be
used in today's online marketing funnels. Benefiting from the
authors' combined 30 years in direct marketing, business owners are
given the guidelines for what works and what doesn't, illustrated
by real-life business campaigns that show step-by-step how to build
a results-producing promotional campaign.
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