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Essential English for Journalists, Editors and Writers (Paperback, Revised Ed)
Loot Price: R420
Discovery Miles 4 200
You Save: R85
(17%)
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Essential English for Journalists, Editors and Writers (Paperback, Revised Ed)
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List price R505
Loot Price R420
Discovery Miles 4 200
You Save R85 (17%)
Expected to ship within 9 - 15 working days
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Journalists' plaudits cover the back of Evans's magisterial and
readable tome. His discussion of headlines, the production process
of newspapers and introductions that 'still the itchiest subbing
fingers' are most relevant to those working in the media. But
anybody who writes at work or for pleasure will profit from his
advice: content, after all, is nothing without an editorial context
and there is no meaning without clarity. Evans is a former editor
of both The Times and the Sunday Times, arguably the most gifted
journalist of his generation, and his judgements steer neatly
between the excessive demands of grammarians and the unhappy
enthusiasms of the vulgarians: they have real authority and value.
(Kirkus UK)
Essential English is a brisk and pungent guide to the use of words as tools of communication. It is written primarily for journalists, yet its lessons are of immense value to all who face the problem of giving information, whether to the general public or within business, professional or social organizations. What makes a good English sentence? How should you rewrite a bad one?What cliches and other word-traps are to be avoided? How do you shorten unnecessarily verbose source-material? How is the essence of what you have to say be conveyed, and placed in proper relation to any background information? These are questions for all. Using a wealth of examples, all drawn from newspapers in Britain and the United States, ESSENTIAL ENGLISH is an indispensable guide for all who have to convey information by the written or printed word.
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