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Microcelebrity Around the Globe - Approaches to Cultures of Internet Fame (Hardcover)
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Microcelebrity Around the Globe - Approaches to Cultures of Internet Fame (Hardcover)
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This absorbing anthology uses in-depth interdisciplinary case
studies from across the globe to examine the practice and concept
of microcelebrity. Expanding on the existing theoretical framing of
the online celebrity experience, the editors re-theorize
microcelebrity to accommodate developments in global internet
governance, the evolution of platform politics, the emergence of
hybrid forms of celebrity, and the collapsing networks between old
and new media. Chapters analyse experiences across Asia, Europe,
Latin America and Australia, and consider microcelebrities at all
stages of their careers, from everyday users and beginners to
veteran influencers. Arguing for new perspectives and theories of
microcelebrity that take into account colonial geographies,
cross-media networks between influencers and legacy media, and
gendered aggression and political discourses in a social
media-saturated age, this volume will be of huge value to students
and scholars of microcelebrity, social media, digital labour,
creative industries and internet culture.
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