Strategy as Action presents an action plan for how firms can build,
improve, and defend their competitive advantage at every stage of
their life cycle. For start-up firms entering a market, it provides
a model for exploiting competitive uncertainty and blind spots; for
growth firms who have established some market advantages, it
provides an action plan for exploiting relative resources; for
mature firms, it explains how to exploit market position; finally,
for firms that have no decisive resource advantage, it provides an
action plan based on firm co-operative reactions.
General
| Imprint: |
Oxford UniversityPress
|
| Country of origin: |
United States |
| Series: |
Strategic Management Series |
| Release date: |
September 2005 |
| First published: |
August 2005 |
| Authors: |
Curtis M Grimm
(Professor of Supply Chain and Strategy, Robert H. Smith School of Business)
• Hun Lee
(Associate Professor, School of Management)
• Ken G. Smith
(Dean's Chaired Professor of Strategy, Robert H. Smith School of Business)
|
| Dimensions: |
247 x 164 x 24mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
288 |
| Edition: |
New |
| ISBN-13: |
978-0-19-516144-1 |
| Categories: |
Books >
Business & Economics >
Business & management >
Business strategy
|
| LSN: |
0-19-516144-0 |
| Barcode: |
9780195161441 |
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