0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Directional/Strategic marketing planning (Paperback) Loot Price: R596
Discovery Miles 5 960
You Save: R49 (8%)
Directional/Strategic marketing planning (Paperback): D.B. Janse van Rensburg, G.A.P. Drotsky

Directional/Strategic marketing planning (Paperback)

D.B. Janse van Rensburg, G.A.P. Drotsky

 (sign in to rate)
List price R645 Loot Price R596 Discovery Miles 5 960 You Save R49 (8%)

Bookmark and Share

Expected to ship within 12 - 15 working days

Today's ever-changing marketing environment, accompanied by unpredictable competitive actions, creates uncertainty for enterprises and presents dilemmas, challenges and problem situations that necessitate planning ahead in order to survive. Directional/strategic marketing planning presents a step-by-step approach to developing plans that give direction to future marketing actions. Directional/strategic marketing planning begins with the marketing audit, which provides a clear understanding of the enterprise's current position in the market, the nature of the opportunities and threats in the external environment, and the enterprise's internal strengths and weaknesses. Once the basic directional market options available in the future have been determined, specific decisions that the marketer needs to make given a range of specific plans are discussed. Directional/strategic marketing planning is aimed at third and fourth year marketing students.

General

Imprint: Van Schaik Publishers
Country of origin: South Africa
Release date: 2017
Authors: D.B. Janse van Rensburg • G.A.P. Drotsky
Dimensions: 245 x 170 x 50mm (L x W x T)
Format: Paperback
Pages: 392
ISBN-13: 978-0-627-03473-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 0-627-03473-X
Barcode: 9780627034732

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners