The YouTube Formula - How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue (Hardcover)

The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	April 2021
First published:	2021
Authors:	D Eves
Dimensions:	235 x 160 x 30mm (L x W x T)
Format:	Hardcover
Pages:	352
ISBN-13:	978-1-119-71602-0
Categories:	Books > Business & Economics > Business & management > General
LSN:	1-119-71602-0
Barcode:	9781119716020

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