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Books > Social sciences > Sociology, social studies > Anthropology
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A Theory of Shopping (Paperback)
Loot Price: R509
Discovery Miles 5 090
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A Theory of Shopping (Paperback)
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Loot Price R509
Discovery Miles 5 090
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A Theory of Shopping offers a highly original perspective on one of
our most basic everyday activities -- shopping. We commonly assume
that shopping is primarily concerned with individuals and
materialism. But Miller rejects this assumption and follows the
surprising route of analysing shopping by means of an analogy with
anthropological studies of sacrificial ritual. He argues that the
act of purchasing goods is almost always linked to other social
relations, and most especially those based on love and care. The
ethnographic sections of the book are based on a yeara s study of
shopping on a street in North London. This provides the basis for a
sensitive description of the issues the shopper confronts when
making decisions as to what to buy. Miller develops a theory to
account for these observations, arguing that shopping typically
consists of three major stages which reflect the three key stages
of many rites of sacrifice. In both shopping and sacrifice the
ultimate intention is to constitute others as desiring subjects.
Finally the book examines certain historical shifts in both
subjects and objects of devotion, in particular, ideals of gender
and love. This treatment of shopping from the perspective of
comparative anthropology represents a highly innovative approach to
one of the most familiar tasks of our daily lives. Written in a
clear and accessible manner, this book will be of interest to
students and academics in anthropology, sociology and cultural
studies, as well as anybody who wants to consider more deeply the
nature of their own everyday activities.
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